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BRAND U

MILLENNIALS CUSTOMIZE CAR LIFESTYLE BRAND

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Jackson led new automotive lifestyle brand vision and design, to expand Ford Motor Company reach to millennials by celebrate customize car culture beyond commodity. Jackson created Brand U distinct brand identity and visual presence, lifestyle products, and activation online and offline. Result: 1st-ever Ford Motor Company millennials branded destination and Ford Flexivity retail launched.

© 2019 by Jackson Wang Design

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