Jackson invented and led 1st-ever premium beauty and grooming online and offline vision, for P&G Beauty and Grooming 10yr growth plan. Jackson was responsible for overall design brief and briefing to agency - StartJG. He reviewed and approved 2D, 3D design and Studio U's "Double Happiness" video from script to final. Jackson also supervised and approved overall retail strategy and user roadmap. Result: Jackson presented and deployed Studio U vision, strategy and design to Vice-Chairman of P&G Beauty and Grooming at Cincinnati. Endorsed by Vice-Chairman and global beauty executives. Established P&G Beauty and Grooming blue print for future retail and online inspiration.