Global hair care and skin care category at mass retail decelerated in growth across all major markets (-1% pt), and global retailers urgently seek growth solution. Key issue is shoppers desire more ‘beauty’ involvement for shopping pleasure but perceive mass retail experience to be more like toiletries. And shopping habits are changing due to online/mobile, smaller format stores, personalization and multiple delivery options with more choices and efficiency.

​

Jackson was responsible for overall design brief and briefing of agency - StartJG, established "# Hair & Beauty Studio" design vision, 2D, 3D design and Seamless 2020 video from script to final. Jackson also supervised and approved overall strategy, design. And led consumer workshop. Result: Jackson presented and rolled out the Seamless 2020 vision, the strategy and the design at Global Marketing Sales Summit, Barcelona. Endorsed by Global President and global beauty brand leaders. Aligned resource for pilot across China, Europe, Japan.