SUV business accounts for 35% of Ford Motor Company global business growth. Jackson led new sports utility lifestyle publication design - Gravity, to expand Ford Motor Company's SUV business reach to millennials by celebrate outdoor and exploration culture combine with new technology. Jackson created distinct brand identity and visual presence, relevant lifestyle products and activations, online and offline. Result: 1st ever Ford Motor Company millennials SUV lifestyle publication launched. Ignited SUV concept programs from 2003 thru 2005.