Jackson partnered with Ford Marketing, Ford Lab, Ford Land and agency. And created the ‘American Ingenuity' brand theme and the Ford brand experience, visualized core brand values, brand identity, global retail experience. Result: Presented brand theme through brand immersion to OCCE (Office of Chairman and Chief Executive) with approval. Ford Brand Bible with new identity deployed globally. Established design blueprint for future Ford retail design. New Ford Flagship Store launched in Japan and reapplied globally.